Back into the cycle: How a start-up is changing the cosmetics industry
26 September 2025
Can you really throw cream jars in the deposit machine? Yes - if Steffanie Rainer and Felix Gass from the Packaging Strategy Lab have their way. Together with Kneipp, the team is working on a digital reusable platform for the cosmetics industry. In their talk at FACHPACK, they will show how the system works - and how the circular economy can also be successfully introduced for beauty products.
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