Less is more? What consumers really think about sustainable packaging - Dr Daniel Bornemann (Simon-Kucher)
26 September 2025
Is sustainability really bought - or just applauded? Dr Daniel Bornemann from Simon-Kucher found out in a recent study. In an interview at FACHPACK 2025, he explains what consumers look for when buying packaging, what role materials and deposit systems play - and what all this means for manufacturers.
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