Karsten Hunger, Managing Director of the Industrial Association for Paper and Film Packaging (IPV), talks to us about the opportunities and challenges of flexible packaging in the current packaging industry. Topics include technological developments, regulatory framework conditions such as the EU Packaging Ordinance (PPWR), sustainability requirements and practical examples from the industry. Particular attention will be paid to the areas of recyclability, material innovations and the state of the industry - including opinions on the public debate (“Stollen-Gate”).