Christian Schiffers is Managing Director of the Folding Carton Industry Association (FFI). In an interview with FACHPACK TV, he provides an overview of the latest developments relating to folding cartons, their role in the circular economy and the regulatory challenges posed by the EUDR and PPWR. He talks about the newly founded ESG working group, the „FFI Juniors“ young talent initiative and the new #BetterBoxUp campaign, which will be launched in autumn 2025. He also talks about the new office partnership with other associations and, of course, his personal impressions of the trade fair.