How sustainable are Rossmann's own brands really? Helena Bomholt, Sustainability Project Manager at Dirk Rossmann GmbH, talks in the FACHPACK TV interview about current successes, open challenges and the importance of recycling-friendly packaging solutions in the drugstore. They also talk about the “Plastic is not rubbish” campaign, dealing with microplastics and the switch to sustainable materials in the non-food sector. A look behind the scenes of a well-known brand with great responsibility.
How Rossmann is making packaging more sustainable - Helena Bomholt, Dirk Rossmann GmbH
What is Rossmann doing about packaging? Project manager Helena Bomholt explains to FACHPACK TV how the drugstore chain is making its own brands more sustainable - from recycling quotas and the use of recyclates to microplastic-free formulas.