How is artificial intelligence changing the work of designers? In this edition of FACHPACK TV, Uwe Melichar, Vice President of the European Brand & Packaging Design Association (epda), talks about the role of AI in packaging design.

It is about advantages in the design and development of packaging, specific fields of application, risks and ethical issues - but also about personal impressions, design trends and the growing importance of sustainability and regulation.

A conversation about man and machine, creative demands and intelligent assistance systems - and about the packaging of the future.