The interview with Maresa Zimmermann from Henkel Adhesive Technologies is about the recyclability of fibre-based packaging. She talks about the difference between a sustainable look and genuine recyclability, the technical hurdles involved in multi-material packaging and the role of adhesives, coatings and design. Zimmermann introduces the principle of "design-for-recycling" and the Henkel white paper as a guide, explains how Henkel makes its own solutions recyclable and gives an outlook on the PPWR, standardisation and the next steps for the industry.