What characterises the best packaging of the year? In this edition of FACHPACK TV, Dr Natalie Brandenburg, Managing Director of the German Packaging Institute (dvi), talks about the winners of the German Packaging Award 2025 and explains which innovations and trends have stood out in particular - from sustainable materials and creative concepts to solutions that are particularly suitable for everyday use. She also discusses the challenges facing the industry: regulatory uncertainty due to the EU packaging regulation (PPWR), recruitment problems and the importance of employer branding. An informative discussion about the future of packaging, exciting submissions and the question of why packaging can do more than you think.
The best packaging of the year - Dr Natalie Brandenburg
What moves the packaging industry: The talk with Dr Natalie Brandenburg from the German Packaging Institute is about the highlights of the German Packaging Award 2025, innovative solutions, curious winners - and why packaging can do more than many people think.