Sonja Bähr is Director Business Development at BPC Berndt+Partner Creality GmbH and is one of the most prominent voices in the packaging industry. In an interview with FACHPACK TV, she talks about the challenges surrounding the EU packaging regulation PPWR, the reality in companies, regulatory pitfalls and the pressure to innovate. She categorises developments, reports on her day-to-day work as a consultant and talks about her motivation for championing women in the world of packaging. A conversation about responsibility, attitude - and the future of an industry in upheaval.