Vytal Global, the Germany-based digital platform for reusable packaging, acquires selected assets and team members of US competitor Turn, a provider of reusable solutions in the US for events and venues.
Vytal announces the foundation of its US subsidiary Vytal US Inc. announced. This is a step towards building the global technology platform for reusable packaging in all areas of the catering industry - from major events, sports and entertainment venues to universities, companies and fast food restaurants.
Vytal US has acquired certain assets from Turn, a US provider of reusable solutions, and will take over the services for selected former clients of Turn, mainly operators of large festivals and venues. This acquisition will allow Vytal to expand its expertise with Turn's proven consumer activation strategies, while at the same time strengthening its Advanced tracking technology and market-leading operational efficiency into the US market.
„Since our foundation, Vytal's goal has been to solve the single-use packaging waste problem on a global scale. Europe, and Germany in particular, is a pioneer in the field of reusable packaging and the circular economy. We are convinced, that we have a clear competitive advantage to develop the most advanced reusable solutions for customers around the world. Through our expansion into the USA, we are utilising our highly developed technology platform and years of operational experience to offer reusable solutions with high economic and ecological added value. While Europe is all about efficiency and convenience, the reusable market in the US has a third driving force: customer loyalty. Mastering this triad in one of the most exciting consumer markets in the world will further consolidate Vytal's leading position in the global reusable movement.“
Dr Tim Breker, Co-founder and Managing Director of Vytal Global GmbH
Reusable pioneer with a global vision
After a record year in 2024 with over 160 events managed and more than 7,000 clients in 17 countries - including prestigious projects such as the 2024 Olympic Games and several EURO 2024 fan zones in three major cities - Vytal is well positioned to repeat this success in the US.
At the centre of Vytal's success is modern technology, which covers the entire value chain - from logistics and tracking to POS integration and customer loyalty. These innovations make reusable easier, more efficient and more economically advantageous for operators, consumers and brands. The acquired expertise in digital incentives and customer engagement complements Vytal's existing technology platform and creates even more value for operators looking to promote returnables and increase customer satisfaction. Vytal's ability to deliver these innovations at scale promises tremendous potential in the US market.
A new benchmark for flushing systems
As modern, efficient flushing infrastructures are crucial, Vytal invests in a rinsing system in Atlanta, Georgia, which is said to be the most modern cleaning system in the USA. This state-of-the-art facility will not only optimise the cleaning and handling of reusable packaging, but will also set a new industry standard for operational efficiency, hygiene and sustainability in the USA.
Source: Vytal
