The idea: a box made of corrugated cardboard replaces the wallpapering table. The display and packaging strategists at DS Smith developed such a wallpapering box for the Wuppertal-based wallpaper specialist Erfurt & Sohn.
It all started with woodchip wallpaper. Today, the seventh generation of the family-run company Family business Erfurt & Sohn KG In addition to its classic wallpapers, Erfurt offers a wide range of wall design products worldwide. The traditional Erfurt brand was looking for something special to market its wallpaper collections. With the new Wallpapering box the company can now score points with DIY enthusiasts in terms of convenience: The wallpapering box developed by DS Smith makes the wallpapering table superfluous.
Wallpapering box instead of wallpapering table
The wallpaper strip can be applied from the roll directly from the wallpapering box to the pre-pasted wall. The integrated wall spacer, the positioning tabs for the ladder and the Cut edge labelled on the packaging, which ensures that the strips are always the right length. Wallpaper waste can be significantly reduced in this way. At the same time, the box protects the wallpaper roll from soiling.
With the printed assembly instructions, the Carded packaging from DS Smith can be erected quickly. It can be easily adjusted to the size of the wallpaper roll using the reduction tabs inside the box. A video tutorial provides a quick introduction to its use via the QR code printed on the packaging can be called up.
For this clever idea, the jury of the Corrugated Board Innovation Award second prize in the sales promotion category.
Source: DS Smith
