In his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.
Non-food products place special demands on packaging: They must guarantee protection and functionality, attract attention and become increasingly sustainable.
In his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.
Non-food products place special demands on packaging: They must guarantee protection and functionality, attract attention and become increasingly sustainable.
In his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.
Non-food products place special demands on packaging: They must guarantee protection and functionality, attract attention and become increasingly sustainable.
In his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.
Non-food products place special demands on packaging: They must guarantee protection and functionality, attract attention and become increasingly sustainable.
In his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.
Non-food products place special demands on packaging: They must guarantee protection and functionality, attract attention and become increasingly sustainable.
In his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.
Non-food products place special demands on packaging: They must guarantee protection and functionality, attract attention and become increasingly sustainable.
In his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.
Non-food products place special demands on packaging: They must guarantee protection and functionality, attract attention and become increasingly sustainable.
In his new column, Harald Braun, our packaging user, shows why luxury products sometimes deliberately forgo glamorous packaging. The deliberate break in image - from grey cardboard to sober typography - can even be a sign of strength in the premium segment.
Non-food products place special demands on packaging: They must guarantee protection and functionality, attract attention and become increasingly sustainable.