With the new Penny own brand „Food for Future“, the agency Win Creating Images has once again proven that it can develop forward-looking and creative design concepts for its clients. We take a closer look at the design.
„Food for Future“ is a purely plant-based food range. It includes classics such as burger patties and vegan cheese as well as vegan mince. And to ensure that the innovative food range not only satisfies the consumer desires of tomorrow, it should also look really good from the outside and stand out on the shelf.
So the agency creates a trendy design that catches the eye with a mix of different typographies, tantalising food photos and lots of icons. The icons, for example, provide information about allergens and ingredients. The idea behind this is that the packaging answers questions via the design even before they are on the tongue.
„It's not easy to push purely plant-based nutrition without reproach, but aesthetically and with humour. With Food for Future, however, we have succeeded in doing this in the most beautiful and humorous way. We are delighted to be able to pursue this forward-looking path together with Penny.“ Luc Bütz, Managing Director of Win Creating Images.
Source: WIN CREATING IMAGES
[infotext icon] „WIN - Crazy About the Future - Obsessed with Design.“ The WIN Group has been established on the market since 1997 as the owner-managed trend and packaging agency WIN CREATING IMAGES, with offices in Aachen, Cologne, Berlin and Zug/Switzerland. More than 100 creatives and strategists work in the three units WINdesign, WINneo and Dress Rehearsal. With a focus on strategy, trend and innovation, pack design, sustain, lifestyle and photography, the holistic agency offers its clients a 360° service and fully covers all marketing needs. The agency works nationally and internationally for companies in the food & beverages, beauty, fashion, lifestyle and luxury sectors. [/infotext]
