WIN gives Escape Rum an exotic flavour

With its rich colours, floral motifs and tropical birds, Escape Rum now invites you to immerse yourself in its world. One story, two characters. In addition to the background colours of blue and red, different flowers and birds also create Differentiation between white and brown rum. Golden details in combination with the floral patterns are reminiscent of Art Deco-style urban bars.

„Inspired by the bar scene, which often combines tradition and innovation in both its interior design and drink recipes, we have a similarly contrasting connection within our Escape Design created. While bold botanical colours bring the necessary joy and energy to the design, a more classic typography serves as a carrier of the rum category codes and as an exciting counterpoint,“ says Anke Krocker, Head of Design at WIN Creating Images, explaining the design approach.