Milan Licina from SEW-EURODRIVE discusses the shift from hardware-driven to software-defined automation in packaging machinery. He explains how the new Orchestration Suite tackles complexity challenges by providing centralised control, remote access and automated maintenance for production lines. The discussion covers key issues such as the costs of unplanned downtime, security in connected systems, and AI-supported functions for machine optimisation. Licina emphasises that the greatest efficiency gains come not from faster machines, but from better management of the complex systems surrounding them. He shares insights on how software-defined automation will enable more flexible, autonomous factories that can adapt quickly to changing production requirements. #interpack #packaging #automation #digitalisation #AI #Industry 4.0 #software-defined factory #SEW-Eurodrive