Kaie Kaas-Ojavere, co-founder of the Estonian start-up KIUD, presents an innovative approach to sustainable packaging by transforming textile waste into durable cardboard alternatives. The company converts textile industry offcuts and waste streams into strong, rigid sheets that can be reused up to 20 times. The material requires no chemical binders, utilising polyester’s natural melting properties during heat pressing to bind fibres together. KIUD primarily serves technology companies with circular device services, creating specialised boxes for mobile phone trade-ins and laptop returns. The reusable packaging addresses two major environmental challenges: reducing textile waste and providing circular packaging solutions. Kaas-Ojavere discusses the challenges of market adoption and the need for a shift in industry mindset to embrace reusable packaging systems. #interpack #sustainability #textilewaste #circularpackaging #reusablepackaging #packaging #innovation #startup #estonia