The fruit juice manufacturer Pfanner now offers „super juices“. The new product range was developed in cooperation with aseptic packaging solution provider SIG. Three variants are available in the new „combidome“ carton bottle.
The „Super juices“ become made from directly pressed fruit without concentrate and without added sugar. You can choose from the flavours „Eye opener“, „Break filler“ and „Stress killer“.
The eye-opener is a Multi-fruit juice with guarana and caffeine. Almonds, acerola cherries, bananas and other fruits were processed for the break filler. The stress killer describes Pfanner as a mixture of apples, sour cherries, blackcurrants, elderberries, raspberries as well as hemp, cinnamon and magnesium.
New carton bottles aimed at mobile consumers
With these products, SIG and Pfanner are targeting the so-called Millenials. According to the companies, they also want to eat healthily when travelling. That is why the Half-litre „combidome“ bottles developed. In a Pfanner market survey of 20 to 35-year-olds, the new bottle was rated very highly.
Pfanner has been offering litre combidome bottles since 2016. Previously, the juice specialist offered its products in gable-top cartons for 18 years.
Particularly easy to drink straight from the bottle
The „combidome“ can be Cardboard packaging handle like a bottle. It can be resealed with a 28-millimetre screw cap. This is positioned in the centre of the carton, which should make it easier to drink from the bottle.
Pfanner is planning to launch the super juices with Social media campaigns to accompany the campaign. In addition, product tastings will be offered at eye-catching displays in Germany and Austria and free bottles will be given away.
