FM Brooks has announced the organisation of the first digital-only print exhibition Pure Digital, the event aims to provide a networking platform between innovative digital print applications and the creative industry. The trade fair will take place from 17-19 April 2018 at the RAI exhibition centre, Amsterdam
Pure Digital is organised by FM Brooks, part of the Mack Brooks Exhibitions Group. Co-founders Frazer Chesterman and Marcus Timson can draw on their many years of experience and successful organisation of trade fairs for the Large format graphics market and the InPrint which has recorded steadily increasing growth rates since its launch in 2014. With the introduction of Pure Digital, digital printing is entering the next phase of its development. It is intended to act as an important link between the technical possibilities of digital printing and the creative industry.
Co-founder Frazer Chesterman explains: „The launch of Pure Digital is intended to connect the creative and marketing industry with the Innovation potential of digital printing inspire. Our studies show that the creative industry is dependent on the innovative possibilities of digital printing to gain a competitive edge and optimise individualised mass production (mass customisation). So far, there are only a few print service providers that offer these value-added services of mass customisation and no special event for the creative industry. Pure Digital is intended to be a networking platform between digital printing and creative service providers. By getting creative, marketing and print service providers excited about the enormous possibilities of digital printing technology, we can help digital printing reach new heights and position it more strongly.“
The launch of Pure Digital comes at a time when large format print is becoming increasingly mainstream in Europe. According to the organisers, Pure Digital can help provide a platform for print service providers to optimise and unleash their true potential and for the creative industry to explore the possibilities of digital printing for new applications - be it for decoration, retail or packaging.
The event will be held in the RAI exhibition centre in Amsterdam one of the leading trade fair locations in Europe. With around 40,000 creative companies, Amsterdam is also one of the most creative cities in Northern Europe and therefore offers a suitable setting for the new trade fair. Pure Digital will take place alongside Building Holland, a leading construction trade fair for architects, interior designers and building contractors. This means that these trade fairs will appeal specifically to a relevant specialist audience and offer added value for visitors to both events.
[infotext]On 12 April 2017, FM Brooks organised a successful launch event at the RAI exhibition centre, which was attended by renowned innovative digital printing companies and brand owners from all over Europe. At this event, FM Brooks presented its concept for the new trade fair, which is intended to act as a link between the digital printing industry and the creative sector[/infotext].
