The Swiss Model Group stands for innovative and high-quality packaging solutions. The InShape packaging developed for InSmoke AG has now been honoured with the Swiss Packaging Award in the „Design“ category.
Every year, the Swiss Packaging Institute SVI honours innovative and outstanding packaging solutions with the Swiss Packaging Award. In the category chosen by the jury worthy of an award This packaging is a high-quality, refined solution for liquids for filling e-cigarettes. The extremely attractive tray with ten individual packs for ten different liquids in different flavours is a real eye-catcher. „We are investing more in the flavour experience and presentation. With the new InShape packaging, we can set ourselves apart visually worldwide,“ says Stefan Meile, Managing Director InSmoke AG.
Elegant design for high-quality liquids
In order to stand out in the highly competitive market for e-cigarettes and the corresponding liquids, InSmoke and Model focussed on a functional, but above all extremely attractive design. This elegantly emphasises the quality of the certified „Swiss made liquids“. The flower was also skilfully integrated as an important element of the InSmoke word-image brand. This is because it symbolises the trend towards a healthier life, which the liquids for e-cigarettes also claim for themselves compared to tobacco smoking.
The model packaging also meets the customer's exact requirements in terms of functionality. Because the Locking tab as the central element of the packaging could be realised by the specialists as planned. In the end, five-colour offset printing was used. The Elaborate finishing This was achieved with matt lacquer, gloss lacquer, microstructure lacquer and additional hot foil printing.
