Prestigious award for a vibrant magazine cover: packaging specialist Karl Knauer and buch exklusiv were jointly honoured with one of the coveted diplomas from the Berlin Type Award 2019.
The prize was awarded in Berlin for the exciting Design and innovative realisation of the glowing magazine cover for the exclusive periodical of the „Circle Porsche 918 Spyder“.
The eyes of the high-calibre expert jury were sparkling at the magically luminous, spectacular infinity effect with extreme depth effect, which casts a spell over the viewer as soon as they press the start button on the book cover
Eye-catcher in a new dimension
The „Eye Catcher“ was made possible by the HiLight - smart LEDs® technology, developed by Karl Knauer.
„This technology makes it possible to integrate light into any cardboard, corrugated board or paper product in an extremely flat, aesthetic and functional way. In this way, we achieve for our customers and their brands a POS placement in a new dimension.
This enables a quantum leap in marketing. More and more marketing managers are recognising the enormous Marketing potential the bright packaging for their brand image.“
Martin Glatz, Head of Sales, Marketing, Research and Development at Karl Knauer KG
Innovations for outstanding performance at the POS
The third edition of the Porsche 918 Spyder Circle Periodical was realised by Karl Knauer KG in a joint project with buch exklusiv GmbH, on behalf of the agency ECD GmbH & Co KG and its tour operator Pure Travels GmbH in Stuttgart.
After activation, a magical dialogue plays on the title. Infinity effect in a strikingly bright acid green colour and captivates the viewer with its almost infinite mirror effects.
Achieving this visual depth effect with an extremely flat construction height - the book cover is only six millimetres strong - should be an interesting signal for many applications at the POS or at trade fairs.
[infotext icon] The Berlin Type Award evaluates for 51 years The company provides outstanding services in the planning, creation and realisation of print products in Germany, Austria and Switzerland. He attaches particular importance to the successful combination of creativity and relevance and is regarded as an important player in the marketing industry. Innovation gauge. [/infotext]"Applications with light elements are playing an increasingly important role in packaging and point-of-sale. Wherever our customers want to achieve an extraordinary surprise effect and stand out from the crowd, luminous elements offer new, creative possibilities.
Following prominent packaging projects, we have now been able to apply our expertise for the first time to a Magazine cover to prove it. And the fact that this project was honoured immediately after its publication naturally makes us very proud.“
Jürgen Knapps, Key Account Manager at Karl Knauer
Source: Karl Knauer KG
