Lidl wants to package its own brands more responsibly and use less plastic. This is why the discounter chain will be using an extra logo to emphasise this in future. Some packaging has only recently been optimised.
Lidl together with the parent company Schwarz Group, has developed the plastics strategy „REset Plastic“ was initiated. The overarching aim is to optimise the packaging of the Private label products and to report on it regularly. There have already been successes, as Lidl reports: 282 tonnes of plastic have been disposed of in the Assortment of sausages through the Reduction of the packaging weight have been saved on various products. The packaging weight of a further four items has now been reduced, saving a total of around 78 tonnes of plastic.
Savings effects were achieved with the „Dulano“ poultry sausages, for example. By using a thinner bottom film, 16.3 per cent less plastic was needed for the packaging. A further 35 tonnes Slide as well as 170 tonnes of cardboard cores, the company says it has saved by converting the „Floralys“ XXL household roll to six instead of twelve rolls per pack, but with 90 instead of 45 sheets per roll. Lidl also reports a total saving of 180 tonnes Packaging material in „Formil“ liquid detergent and „Alesto“ cashew nuts.
New logo to create transparency
„Anyone who puts plastic on the market must also actively endeavour to reduce and increase the recyclability of the material. With ‘responsibly packaged“, we are now making these improvements transparent for our customers."
Jan Bock, Purchasing Manager at Lidl Germany
The changes and savings in the new packaging are made by the Discounter gradually become transparent with a new logo on the front of the products. With the labelling „responsible packaged“According to Lidl, products that are at least 80 per cent recyclable, have a Recyclate content of at least 30 per cent, in which alternative materials are used or which save at least ten per cent in volume or weight of the packaging material.
One of the above conditions must be met for the logo to appear on the packaging. What has been optimised can be seen from the marking.
[infotext icon]Plastics strategy applies internationally
The plastic strategy „REset Plastic“ of the Schwarz Group in Neckarsulm pursues the goal of reducing the use of plastic by 20 per cent by 2025 and increasing the recyclability of own-brand packaging to 100 per cent. The strategy applies internationally to all Schwarz Group stores and, of course, to the approximately 10,800 Lidl shops in 29 countries.
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