Maggi's new „Food Travel“ Instant Cups are perfect for young and young-at-heart consumers. With a variety of dishes from international cuisine, they offer a quick snack: perfect for snacking in between meals in fast-paced everyday life. For the launch of the trendy ready meals, display and packaging manufacturer DS Smith developed a high-impact secondary placement in the form of stacked suitcases.
The Unusual construction in the brand's colourful design generates maximum attention on the sales floor and encourages every shopper to head out with the new cups in their luggage. Culinary world tour to go. The pre-assembled display saves retailers valuable time during assembly. DS Smith's holistic display and packaging strategists were rewarded for their innovation with the German Packaging Award 2019.
„Let your taste travel“
Small meals are on trend. Today's consumers favour snacks that can keep up with their fast-paced everyday lives. It has to be quick and a hint of the exotic on the tongue. With the „Food Travel“ Instant Cups Maggi is specifically addressing these needs. Under the motto „Let your taste travel“, the now seven new varieties in practical tubs offer international specialities with characteristic spices and authentic ingredients.
Wanderlust on Point of sale
In the food retail sector, the new sub-brand „Food Travel“ with a eye-catching pallet display promoted. The secondary placement developed by DS Smith visually echoes the shape of several stacked suitcase on. Even from a distance, the unusual design puts shoppers in a holiday mood. Their gaze is effectively drawn to the products on display through the open case lid. Clearly arranged, they invite spontaneous access and encourage consumers to embark on a gourmet tour through foreign cultures.
The in high-quality offset printing produced by DS Smith provides an overall image that is consistent with the brand. The creative presentation of the products encourages impulse purchases and promotes sales of the new Instant Cups. The retail set-up is designed conceivably simple, because the products are already placed in the cases. Simply pull off the cover and put up the poster and the sale can begin. Added value for retailers, consumers and the brand.
Source: DS Smith
