CEPI, the European Confederation of the Paper Industry, yesterday announced a new alliance called 4evergreen. The alliance brings together industry players from paper and board manufacturers to packaging producers, brand owners and retailers, technology and material suppliers, waste sorters and collectors. Its aim is to increase the contribution of fibre-based packaging to a more sustainable world. Walki was one of the first members to join the alliance.
The alliance will raise awareness of the Advantages of fibre-based packaging materials The aim is to sharpen the focus on recycling, advocate EU legislation to support product designs with recyclability and call for collection systems to be optimised and suitable recycling infrastructures to be developed.
packaging regulations, such as the Single-Use Plastics Directive, as well as the Consumer interest in sustainable packaging ensure that companies are making greater efforts to develop alternative, fibre-based packaging materials, for example.
„One Collaboration along the entire value chain is necessary to make a significant contribution. We are committed to and look forward to the joint efforts within the 4evergreen alliance to further strengthen fibre-based packaging in the circular economy.“
Annika Sundell, Executive Vice President Innovations at Walki
Walki is a leading supplier of sustainable packaging materials. At the beginning of the year, the company launched the versatile platform „Zero waste future“ launched. It offers a wide range of sustainable solutions to help customers make the right choice.
Source: Walki
