The design agency Pacoon has now been nominated for the German Brand Award 2020 in the „Excellent Brands“ competition category for the relaunch of the Egger beer portfolio.
As the marketing award with the widest reach, it is a Award for successful brand management in Germany and ranks first in the direct competition nationally and second internationally. to build, structure and further develop a brand, especially with regard to brand character, degree of innovation, homogeneity of the brand result and differentiation from competitors. But sustainability and economic success are among the criteria assessed. Awarded by the German Design Council an international jury of experts with representatives from business and science makes the decision for the award.
Egger beer is one of the largest Austrian family-owned private breweries and is currently at sustainably brewed beers in the spirit of the times. The relaunch of the extensive Egger beer portfolio is accompanied by a visual upgrade. The new „look & feel“ is intended to Combining tradition and modernityThe old brewery coat of arms was reactivated, the traditional colours green and red were retained, but replaced by Contemporary, minimalist design elements The cans are complemented by a matt lacquer finish, a purist freshness seal as a neck label and a high-quality bottle relief.
The Hamburg office of the pacoon agency was founded on 1 January 2018 and is managed by Daniela Schuch and Elke Pietzsch managed. The two offices in Munich and Hamburg can look back on many years in the creative branding and packaging design back. With this expertise of more than 20 years, unique brand strategies and design ideas have been developed. Together with the DACH region's leading Expertise in more sustainable packaging solutions the agency thus offers strategy, design and sustainability from a single source.
Source: Pacoon
