The beer can is experiencing a revival. The Hamburg-based Holsten Brewery has now presented its canned beers at the point of sale with an original special placement by DS Smith.
The highlight: only three parts and a few simple steps are required and A pallet with stacked can trays becomes an original container ship. The centrepiece of the POS decoration is the protruding crane arm of the almost two metre high displaywith an attached can of Holsten Pilsener. Thanks to the 3D and motion effect, the top sign is designed to attract shoppers' attention from afar.
3.51 billion beverage cans were sold in Germany in 2018. This is almost a quarter more than in the previous year, according to the latest figures from the Beverage Can Forum. The Beer cans accounted for the largest share of growth at over 41 per cent. Their popularity is growing steadily. As is consumer interest in regional beers.
Holsten is one of the best-known brands in northern Germany. In order to draw attention to its premium pilsner in half-litre cans in the food retail trade, Holsten has the traditional Hamburg brewery, which belongs to the Danish Carlsberg Group, in close co-operation with DS Smith a strong identity Secondary placement in the form of a cargo ship developed. The reference to the harbour emphasises the origin of the brand, which has been brewed in Hamburg since 1879 and is associated with the Hanseatic city like no other beer.
The load of the POS staging are the can trays stacked on the pallet. In the Look and feel of the brand They form the containers of the extraordinary ship, which, thanks to its open design, allows a full view of the products accessible from all sides.
Source: DS Smith
