The new packaging design for Teekanne country teas is currently boosting the company's sales. It was developed by WIN Creating Images.
14. July 2020
Increased sales thanks to new packaging design with appealing colour combinations, trendy imagery and well-chosen typography. (Image: WIN Group]
Strong packaging designs have an impact on sales figures and turnover. Teekanne is currently benefiting from the new design of its national teas. It was developed by the packaging design agency WIN Creating Images.
Packaging is the number one communication medium. For many products, it is also the only form of communication. A Successful packaging relaunch can thus generate a strong increase in sales. WIN's long-standing customer Teekanne is also currently benefiting from the new packaging design.
Sales up 18 per cent
Both for the area of the so-called Country teas such as. Swedish blueberry as well as for the range of cold brewed teas frio WIN Creating Images has revised and expanded its design. With a growing existing range and on-top sales through new products the country teas currently achieve a Sales up 18 per cent compared to the previous year. The frio Range trumps this once again with an increase of 47 per cent in 2019 compared to 2018.
These sales figures prove it, how powerful a strong design is in the packaging sector - with appealing colour combinations, trendy imagery, well-chosen typography and a feel for the target group's world.
Display
(Image: WIN Group)
„There are not many measures in the marketing mix that can boast double-digit sales growth. But with a successful packaging design, we experience this time and time again.“ Luc BützManaging Director of WIN
[infotext icon]The WIN Group has been in existence since 1997 and operates on the market as an owner-managed trend and packaging agency under the umbrella of „WIN Creating Images“ with the companies WINcommunication and WINdesign GmbH. In addition to its headquarters in Aachen, the company also has offices in Cologne, Berlin and Zug in Switzerland. More than 100 creatives and strategists work in the Strategy, Trend, Workshop, Design and Sustainability units. The agency works nationally and internationally for companies in the food & beverages, beauty, fashion, hair and fragrance sectors. Its clients include Lindt & Sprüngli, Teekanne, dm-drogerie markt, Brandt Zwieback, Emmi AG and Merz Consumer Care[/infotext].
