Design trend of the summer - packaging with attitude

Whether rainbow or the raised fist of the anti-racism movement. Companies large and small are responding to cultural change and global protests. More and more brands are showing their support for social justice on their packaging. Packaging Journal shows a few examples.

Happy Pride, #Nivea #PrideMonth pic.twitter.com/b4w8qFQvHT
- funnyson (@funnyson30) June 6, 2020

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Check out P&G latest rebrand for Fairy, or now FAIR, to commemorate #PrideMonth and use its brand power to bring awareness about LGBTQ+ rights to all families 🌈#trends #packaging #rebranding #lgbt pic.twitter.com/vUcTzOGili
- Pointbleu Design (@pointbleudesign) July 12, 2019

The refined logo for Almdudler looking lovely on a special bottle designed for #Pride. pic.twitter.com/gedh6ABkUR
- Dalton Maag (@DaltonMaag) June 12, 2019

What a beautiful #specialedition in honour of #oslopride! 😍 Mack Brewery's limited edition of their Arctic #Beer is distributed to selected stores across #Norway and a colourful means to #celebrate #PrideMonth. #packaging #can #beveragepackaging https://t.co/sWe3ArIMFR
- interpack (@interpack2023) July 16, 2019

https://www.instagram.com/p/CB-zy_-hV5l/?utm_source=ig_web_copy_link

@CocaCola, found this on pinterest im not sure if its a real coca cola but packaging like this would go a long way towards #blacklivesmatter pic.twitter.com/o3cXSz7Ow5
- Tapiwa Mandishona (@tapiwamandis) June 30, 2020

https://twitter.com/gotcha_italia/status/1151042502046228481?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1151042502046228481%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.packagingdigest.com%2Fpackaging-design%2Fpride-and-against-racism-some-packaging-takes-stand

@Skittles have given up their #rainbow to support #PrideMonth #genius #packaging #design #minimalist #jenovaltd https://t.co/Qvm1Ijd3MJ pic.twitter.com/CIrZ2S8YJ3
- Jenova Ltd (@JenovaLtd) June 22, 2017