The trend and packaging agency Win Creating Images won the Red Dot Award 2020 twice with its packaging creations.
For 65 years, the Red Dot Award has provided a platform for the evaluation of design for designers and companies. Its guiding principle In search of good design and creativity the 24-member jury selects the best projects submitted. The Cologne agency was honoured in 2020 with two Red Dot Award: Brands & Communication Design awards. She received them for the jungle design of Beleaf and for the packaging design of Protami ice cream.
For the first vegan range Win Creating Images has created a colourful design with a ‚jungle feeling‘ for the Swiss dairy group Emmi. The packaging of the plant-based yoghurt alternatives is intended to appear optimistic and cheerful. This is supported by a rich choice of colours. In addition to the vegan target group, the design is also intended to appeal to flexitarians, aesthetes and design lovers.
Packaging design for high-protein ice cream
Clear typography and well-dosed colour accents, on the other hand, determine the packaging design for the Protami protein ice cream. Here, the packaging is intended to draw the eye directly to the essentials: an ice cream with no added sugar and a high protein content.
„For us as a design agency, it is always a great compliment when the design not only impresses our customers, their customers and ourselves, but also when an independent jury honours our work with an award. The fact that these two innovative products and designs have won the Red Dot Award 2020 makes us particularly proud,“ says a delighted Luc Bütz, Managing Director of Win Creating Images.
[infotext icon]The WIN Group is an owner-managed trend and packaging agency. WIN Creating Images has been established on the market since 1997. It has offices in Aachen, Cologne, Berlin and Zug/Switzerland. [/infotext]
Source: WIN Creating Images
