It's the little things that count in life. With this campaign message and a modernised product design, Kalfany Süße Werbung is repositioning Germany's smallest throat lozenge on the market. Importhaus Wilms is responsible for the distribution and sales of Pulmoll in the food retail sector. The leading marketer is relying on the expertise of DS Smith's display and packaging strategists to give the pastilles a big presence at the point of sale with their new packaging look.
The from DS Smith The ¼ pallet display developed for the new campaign impresses with its open and clear product presentation. Even from a distance, the top sign in the style of the new campaign puts the small pastilles centre stage in an entertaining and amusing way, arousing curiosity about the range on offer. The main protagonists of the attention-grabbing POS staging are the products. Thanks to the centre bar and suspended trays, the display ensures a clear view and easy access to the new product bags. One glance is all it takes to find your personal favourite. The round front insert, which adapts the classic Pulmoll tin in an unmistakable colour contrast and lettering, ensures a high recognition value for the traditional brand.
Constructed from just a few individual parts, the display solution speeds up assembly and handling in retail. Despite the open design, the secondary placement is extremely stable and offers great stability both during transport and on the sales floor. Delivered pre-assembled to the retailer, the Pulmoll display from DS Smith with real added value along the entire supply cycle: for high sales success and time-efficient logistics. Once the products have been sold, the single-material corrugated cardboard solution can be easily recycled via the paper recycling cycle.
Source: DS Smith Packaging
