Zuivere Koffie from the Netherlands is the only company in the world that produces organic coffee that is roasted in prison. The five different print designs are intended to express this social commitment to the product. The packaging is made from Metsä Board virgin fibre board.
When designing its new coffee range, Dutch coffee brand Zuivere Koffie wanted packaging that was both sustainable and distinctive. To achieve these two goals, the company decided to work with Metsä Board. The processing company, Remmert Dekker Packaging, set itself the task of giving this project that certain something: The total of five different print designs - one for each type of coffee - are intended to express the social commitment surrounding the product and the extraordinary history of the brand.
Second chance for prisoners
Zuivere Koffie is the only company in the world that produces organic coffee that is roasted in prison. The company offers motivated inmates and ex-prisoners the opportunity to learn a new trade and thus a second chance. Through employment in its coffee roasting plant and coffee bars, Zuivere Koffie gives its employees a fair chance to find their way back into society.
„We wanted to develop an unusual coffee packaging that would stand out in the highly competitive coffee market. The packaging should catch the eye and convey something about the special history of our coffee”
Linda Tammerijn, Managing Director of Koffiebranderij Zuivere Koffie
To achieve this, the challenge was to find the right look and feel for the packaging. In its branding, the company favours a tattoo style that is rich in symbols. To give the packaging good tactile properties, the choice fell on MetsäBoard Classic FBB 290 g/m2 - a quality with the necessary stiffness and good sensory and hygienic properties. For optimum effect, the packaging uses a gelling bubble-spot UV varnish to emphasise the lines of the graphic design. The varnish is printed on the uncoated side to enhance the tactile effect.
Sustainability target achieved
Zuivere Koffie has also succeeded in achieving its sustainability goal thanks to the ingenious structure of the packaging. 99 percent of all coffee packaging worldwide is made of aluminium on the inside and plastic on the outside, which makes it difficult to recycle. Zuivere Koffie's inner plastic packaging has a special, patented plastic valve and is suitable for plastic recycling. The outer packaging is made of MetsäBoard Classic FBB cardboard, which is printed with environmentally friendly colours and can be easily recycled after use.
