Iggesund Paperboard calls the event Unbox into life. The digital events focus on the challenges and opportunities facing brands. Of course, the role of packaging is also discussed.
With Unbox, Iggesund Paperboard wants to bring industry experts and brand owners together in the future to discuss the latest cultural and technological trends to discuss. The starting signal is on 20 January 2021 on the subject of brand relationships and e-commerce.
Unbox launches with e-commerce
Accelerated even further by the Covid-19 pandemic, the question arises as to how the Strong brand relationships in the e-commerce environment can be built up. The first issue of Unbox therefore looks at the changes in consumer behaviour. It also looks at how brands can create captivating experiences via digital channels. And how the requirements for meaningful packaging are changing as a result.
„Our first unboxing event is all about how Brands in the digital world can connect with their customers. We will discuss the challenges brands face when consumers can no longer physically interact with products in-store and the opportunities that digital channels offer in creating meaningful brand experiences.“ Jennie Majgren, Director Marketing & Brand Management Iggesund Paperboard
Three speakers will be on board at the start of the Unbox event. Alexis Robillard, who founded his own independent brand All Tigers in 2017 after holding leading positions in marketing at L'Oréal, Interparfums and Dior. The make-up products made from natural and vegan ingredients are sold in e-commerce and bricks-and-mortar stores across Europe. Moon-Suck Song is CEO and co-founder of the e-commerce agency Panagora. He has been working in e-commerce for almost 20 years and has extensive experience of launching successful online retail concepts for fashion and beauty brands. Markus Wulff is Director Digital Innovation at the brand development agency Grow. He sees the potential for brands to Connected Packaging a competitive advantage. He therefore recommends turning packaging into a Enabler or a bridge between the physical product and a service offering.
„For us at Iggesund, it is crucial to continuously learn and evolve together with our customers and partners. With Unbox, we look forward to exciting discussions and sharing insights on the global trends that affect us all as consumers and brand owners.“ Johan Nellbeck, CEO Iggesund Paperboard
Participation in Unbox requires a Registration required.
Source: Iggesund Paperboard
