Henkel is presenting its new packaging concept for toilet cleaner bottles today. The proportion of recycled polyethylene (PE) has been significantly increased.
The company claims to have increased the proportion of recycled material to 50 per cent in its standard range of toilet cleaners, for example from the Biff brand. For the toilet cleaners in the Pro Nature range, the figure is 75 per cent, which is recycled plastic from end consumer households.
„It is an important step for us that we have been able to significantly increase the proportion of recycled PE in our toilet cleaners. This is because the availability of high-quality recyclate from this plastic is still limited. This success is also an incentive. Our goal is to continue to significantly increase the proportion of recycled material.“
Ulf Timmann, Head of Global Packaging Innovation Toilet Care & Hard Surface Cleaning
More recyclate and less plastic at the same time
The new packaging concept not only uses more recycled material, but also less plastic overall. This reduces the weight of the bottles by an average of 11 per cent. Handle states that this would save 480,000 kg of new plastic per year. This corresponds to a saving of 800 tonnes of CO2 per year.
Thanks to the compact bottle design, a good 10 per cent more bottles fit on a transport pallet. In addition to the increased use of recyclate, this has a positive effect on the ecological footprint, as it saves CO2 also during transport.
New concept applies worldwide
With the new packaging concept, Henkel has introduced a standardised, global bottle body design for toilet cleaners. All bottles are now available in a standardised format and are made of polyethylene. The products have been on the market since January 2021.
Source: Henkel AG
