With NUUK, Sidel is presenting a new bottle concept inspired by the far north and Viking art. The NUUK water bottles are made from transparent, 100 per cent recycled PET (rPET).
The from Sidel Nuuk bottle was designed for premium water brands extracted from fjords. The Greenlandic capital Nuuk gave its name to the brand of the same name with the slogan „Frozen, Authentic, Unique“. With its clear, unique design, the 500 ml bottle is intended to reflect the brand essence and stand out at the point of sale with its asymmetrical shape.
„A significant factor within the design is the special ice formation at the bottom of the bottle, which also reinforces its structure. It gives the impression that the bottle is rising out of the ice.“ Laurent Lepoitevin, Packaging Design Engineer Sidel
The deep base of the bottle is intended to evoke a rock glacier from which a bottle that looks frozen rises. It is produced using Sidel's patented base moulding system BOSS (Base Over Stroke System). The mechanical shaping during the stretch blow moulding process optimises the material distribution in the base profile of the finished bottle. The wide, blue Closure in ice mould is intended to emphasise the premium character of the product. The bottle is also compatible with closures attached to the neck.
„In addition to the water quality and its integrity symbolised by the fjords, the use of 100 per cent rPET goes hand in hand with Sidel's commitment to sustainability and the endeavour to create a Recyclable packaging in food quality in a closed cycle,“ adds Lepoitevin.
Nuuk label design is reminiscent of Viking art
In the 10th century, Vikings lived in the area of today's Nuuk, whose early medieval Borrestil provided the inspiration for the design of the transparent adhesive label. „The Borrestil is characterised by a series of geometric, intertwined knot patterns and zoomorphic motifs with individual animals,“ explains Lepoitevin.
Five versions of the label show designs based on these geometric patterns. Firstly, there is the brand logo: a snowflake in combination with a Vegvísir (Icelandic for signpost). The Vikings are said to have used this ancient Norse symbol of protection and guidance as a kind of compass. The other motifs also refer to the Viking culture: the traditional ship, two fish facing each other, a polar fox and a polar bear.
Source: Sidel
