Successfully pre-certified FFP design: A three-litre bag-in-box from Smurfit Kappa is the first packaging to be awarded the "Frustration Free Packaging" certificate by Amazon.
Companies that sell on the Amazon Marketplace can now use this Ready-made, pre-certified bag-in-box packaging design use. In future, they will no longer have to rely on time-consuming tests in a specialised ISTA-certified laboratory to obtain FFP certification. According to Smurfit Kappa, this is a World first for a generic packaging design that can be used for a wide range of products.
The Bag-in-Box, part of the eBottle portfolios from Smurfit Kappais a packaging solution for the Transport of liquids like juices and wine in the E-Commerce. It is robust enough to protect the product during transport, while the shape allows for optimal logistical efficiency and handling. The bag-in-box uses on average 75 % less plastic than rigid plastic packaging and has materials that are easy to separate, guaranteeing high recycling rates.
"We are very pleased to be working with Amazon to the first ever pre-certified FFP design to deliver. It is a testament to the experience Smurfit Kappa has gained over the last 14 years in conducting ISTA-certified packaging analyses and Amazon FFP certification. This new collaboration gives companies the opportunity to sell much faster through Amazon Marketplace." Arco Berkenbosch, Vice President Innovation & Development Smurfit Kappa
Use pre-certification for frustration-free packaging
The British wine company When in Rome wants to benefit from the pre-certification. As its CEO explains Rob Malin"When in Rome is a premium Italian craft wine brand and we have been selling very successfully on Amazon UK since July 2020. The availability of pre-certified FFP designs will certainly make it easier for us and other eco-friendly wine brands to sell the Market share of bag-in-box wines on Amazon."
According to Amazon, a "frustration-free packaging" not only be easy to open. It should also be exactly the right size and allow shipping without Amazon packaging. In addition to the classic protective function against damage, its materials should be fully recyclable.
[infotext icon]DS Smith is an official participant in the Amazon Packaging Support and Supplier Network (APASS). The company offers APASS services for suppliers, sellers or manufacturers that cover the testing of packaging in accordance with Amazon's certification test procedures. [/infotext]SourceDS Smith
