WIN Creating Images designs facelift for its long-standing client Long hair girl und creates a new packaging design for the exclusive brand.
Following a joint workshop between dm, The new design approach pursues the aspect of “reduction“. A clear structure is intended to ensure that benefits such as „vegan“ or „silicone-free“ are quickly recognisable - and to increase brand transparency. Shampoo and conditioner have been given new colours that offer even better orientation, and the story of the long hair girls has been given more space. All in all, a „soft facelift“.
“The hair care range from the dm Langhaarmädchen was so well received from day one - we didn't want to change too much. Never change a winning team!“. Luc Bütz, Managing Director of WIN Creating Images.
The story of Langhaarmädchen began with a vision of two master hairdressers who dreamed of their own haircare range while travelling through Australia. As an expert in the field of haircare WIN Creating Images was responsible for the design of the successful brand from conception to bottle moulding to product development - and was therefore part of the journey from the very beginning.
