Tetra Pak has developed a beverage carton with augmented reality (AR) for the Swiss milk processor Emmi in collaboration with the creative technology company Appetite Creative.
The from Tetra Pak The new, slimmer Tetra Stelo Aseptic 1000 package designed for Emmi Good Day, combined with the connected augmented reality experience, is intended to raise awareness of the Emmi Good Day brand and the dairy beverage products in the new packaging format. Users are encouraged to use the scan the new packaging with your mobile phone camera. The web-based app welcomes them with an AR animation around the packaging and shows them a menu of experiences and fun facts.
"We are very excited to launch our third campaign with Emmi, together with the new Tetra Stelo Aseptic 1000 package. We expect interactive, connected experiences to help bring Emmi closer to consumers and improve brand image and recognition." Susanne McKinley, Marketing Manager at Tetra Pak Mid-Europe
Jenny Stanley, Managing Director at Appetite Creativeadds: "We have been working with Emmi for a number of years to develop and evolve their connected packaging experiences. From new product launches to interactive games, the app-based experiences provide fun for the whole family, while giving Emmi the opportunity to adapt marketing messages and engage with customers authentically in real time. to step up."
Interactive games available in the app include the AR case game 'Move your Body', where users can choose between the three new milk drinks Barista, High Protein and Milk Drink and then collect fruit, oats and other ingredients in their cereal bowl. At the end of each game, regularly updated recipe ideas and inspirational quotes are shared. Through interaction, users collect points and enter a leaderboard to win prizes. Users are also encouraged to, share their posts on social mediato collect points.
Source: Appetite Creative
