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Estée Lauder Companies announced that it has joined the Pulpex partner consortium. This makes it the first cosmetics company to support the development of a recyclable paper bottle made from responsibly sourced pulp.
Pulpex is a technology that produces bottles from pulp, which is made from FSC-certified renewable raw materials from responsibly managed forests. The new paper bottle is designed to be can be recycled on a large scale in normal waste streams, and will support the efforts of the Estée Lauder Companies support the reduce the environmental impact of their packaging over the entire life cycle.
Consortium for innovative paper bottle packaging
As a member of the Pulpex partner consortium Estée Lauder Companies joins a group of leading consumer goods companies, including Diageo, Unilever, PepsiCo, GSK Consumer Healthcare and Castrol, who have joined the Committed to the development of innovative paper bottle packaging have. The aim of the consortium is to ensure that the Pulpex bottle is quickly scaled up and widely used in different product categories. Estée Lauder Companies is the first prestige partner of the consortium, which has the opportunity to Pulpex-paper bottle technology for its brand portfolio.
High standards when it comes to sustainability
The scaling of this technology will support the efforts of Estée Lauder Companies, Progress in realising its global goals for sustainable packaging to achieve. This includes the company's recent commitment to reduce the proportion of Reduce plastic from crude oil in its packaging to 50 per cent or less by the end of the calendar year 2030.
In addition, the company is committed to using paper products from responsible sources whenever possible, with the aim of, Fully 100 per cent FSC-certified cartons made from forest fibres by 2025 and 75 to 100 per cent recyclable, refillable, reusable, recycled or recyclable packaging.
Success with the Pulpex partner consortium
„Exploring alternative materials and more responsible approaches to our packaging design is a strategic imperative, but we know we can't do it alone. The Scaling innovation is the key to promoting sustainable packaging solutions„, says Daniel Ramos, Senior Vice President, Global Packaging at Estée Lauder. „At the Estée Lauder Companies, we have long recognised the importance of cross-industry partnerships to drive meaningful change. The Cooperation plays an important role in realising our goals, and as part of the Pulpex consortium, we are proud to drive solutions not only for our brands and consumers, but also for the industry as a whole.“
Source: Pulpex
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