Kaufland takes stock: since 2018, the company has reduced its use of plastic in Germany by 20 per cent through packaging optimisation and reduction.
As part of the Schwarz Group's plastics strategy REset Plastic Kaufland set itself specific targets for less plastic and more recycling in 2018. After three years, the company is taking stock: by optimising and reducing packaging, Kaufland has already been able to reduce its use of plastic in Germany by 20 percent in the first three years. Across all countries, the saving is as high as 21 per cent.
„This is a first major milestone, which we owe first and foremost to our truly committed colleagues in the specialist departments. They have worked hard and successfully on the reduction targets at various points in the company.“ Lavinia Ahmad, Head of Sustainability at Kaufland
Over the past three years, Kaufland has reduced plastic, designed products so that they are recyclable and steadily increased the proportion of recycled material in all own-brand packaging. The company is also actively committed to the recycling of materials introduced into the cycle in.
Today, for example, around 60 per cent of all fruit and vegetables are unpackaged disposable carrier bags have been discontinued and reusable fresh produce bags for fruit and vegetables have been introduced, and plastic lids have been removed from coffee and yoghurt cups. All single-use PET deposit bottles for Kaufland's own brands in Germany, which are produced by Schwarz Produktion, are made of plastic. Made from 100 per cent recycled plastic (rPET).
Kaufland uses all channels
„Raising awareness in society and among our employees is an elementary component of our plastic strategy,“ Ahmad continues. For this reason, all of the company's channels are used to make customers and employees aware of how they can contribute to reducing plastic. The „Bewusster verpackt“ logo creates more transparency for Kaufland customers. It makes visible which product packaging has been optimised and is applied to various own-brand products. Kaufland is committed to consciously educating its customers through further measures such as the Kaufland environmental action days at schools and the support of educational campaigns on the subject of waste separation.
Source: Kaufland
