Well equipped with a wide range of variants - BAGS BY RIEDLE

Gone are the days when the paper carrier bag was a little-noticed, almost ridiculed product as a mere means of transport and packaging. Today, it is also celebrating its triumph as an image and advertising medium. With creativity and quality, BAGS BY RIEDLE has developed into a true specialist.
BAGS BY RIEDLE BAGS BY RIEDLE
BAGS BY RIEDLE

Gone are the days when the paper carrier bag was a little-noticed, almost ridiculed product as a mere means of transport and packaging. Today, it is also celebrating its triumph as an image and advertising medium. With creativity and quality, BAGS BY RIEDLE from Langenbrettach has developed into a true specialist in this segment.

Thanks to its production and design possibilities and its incredible price-performance ratio, the paper carrier bag now challenges almost all competition. This change in image has Volker Riedle, The company's founder and Managing Director of BAGS BY RIEDLE may have contributed more than one would expect from such an idealist. Quality and innovation leadership were the motivation behind his actions right from the start, and so after the company was founded in 1995, it quickly specialised in paper carrier bags.

With an unrivalled range of variants, the company is ideally equipped for every application. Whether unusual production techniques, unusual design ideas, rare materials or individual implementation of the client's CI specifications, every idea, no matter how unusual, is tested by Riedle for its realisation. Almost all new products are created from his own creative pool. He sees himself as a Innovator in paper carrier bags. The result: Various examples speak for themselves.

Small trick, big effect

With the TopLuxe/3-D Riedle offers an innovative Drawstring carrier bag which is characterised by a high level of exclusivity and a striking 3D effect. Thanks to the fold-out contour punching, the bag surface becomes an eye-catcher with a lasting effect - not only at trade fairs and events, but wherever small surprises are used to achieve a long-lasting advertising impact.

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TopLuxe/3D drawstring carrier bag with fold-out contour punching.
TopLuxe/3D drawstring carrier bag with fold-out contour punching.

Decorative style, lasting value

With the innovative Gift cord carrier bag TopLuxe/Gift the product name becomes the programme. Like a gift, it is equipped with an elegant closure mechanism and a fine gift ribbon. The paper bag is not only chic and decorative, but also promises appreciation and image transfer par excellence. Practical added value: the bag flap effectively protects the contents from wind and weather.

TopLuxe/Gift with locking mechanism and flap.
TopLuxe/Gift with locking mechanism and flap.

Hot tip, cool insights

This leaves no one cold: at Top-Luxe/Ice the eyes of the curious are clearly welcome. The Semi-transparent drawstring carrier bag provides deep insights into the inner workings. These effects are made possible by an innovative, frosted composite material that creates an exciting, mystical or playful effect as required. Further plus points: TopLuxe/Ice is extremely hard-wearing and highly water-repellent.

Semi-transparent TopLuxe/Ice carrier bag.
Semi-transparent TopLuxe/Ice carrier bag.

Figuratively die-cut carrier bags, maximum advertising impact

With the Moulded pocket corners and edges are allowed. Thanks to its customised shape and individual embossing, it not only attracts the viewer's attention, but is also a quick-change artist: sometimes as a bouquet of flowers, as a car or in the shape of a heart, sometimes as a company logo or product motif. The speciality: The manufacturing process and design options of the TopLuxe/Mould have been optimised so that the carrier bag can now be tailored even more individually to the customer's needs. This means that Corporate Identity and Brand profile in a completely new way.

The moulded pocket is a Riedle development.
The moulded pocket is a Riedle development.

Powerhouses with a noble eco-image

Paper carrier bags made from brown Kraft paper are not new in themselves. But as a genuine RIEDLE, they are! Volker Riedle, Managing Director and Quality Manager of the company himself, had to search for a long time before he found a paper that met his quality standards. Long-fibre paper with a corresponding grammage is the prerequisite for guaranteeing the resilience that customers have come to expect from other RIEDLE paper carrier bags from the TopLuxe product series. Branded in colour or black and white using offset printing, the result is an absolute Noble eco-image.

Paper carrier bags made of brown kraft paper in genuine Riedle quality.
Paper carrier bags made of brown kraft paper in genuine Riedle quality.

Strong profile

Riedle has always focussed on maximum quality so that the bags can perform at their best when in use. Long-fibre paper with a correspondingly high grammage is the basic prerequisite for a high quality bag. Load capacity of up to 22 kilograms. In addition, an extra strong base plate and envelope reinforcement at the cord ends effectively prevent the carrier bags from tearing or breaking. The double edge folding makes sharp paper edges a thing of the past and eliminates the risk of injury. The bags are comfortable to carry without constricting the hands or shoulders Soft cords in different lengths and with a thickness of up to nine millimetres. The choice of over 170 colours for the carrying cords also makes the hearts of designers beat faster for a perfect design.
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High-quality finish

Almost all versions can be finished with blind or relief embossing, foldable perforation, hot foil stamping in gold or silver and glossy UV spot varnish on matt plastic. The handles can be made from soft hand or shoulder cords, ribbed or satin ribbon, or as a transparent PVC tube. The handle hole punching completes the extensive range. Whether tall, horizontal, square or bottle-shaped - the promotional bags are as individual as their wearers[/infotext].

The extraordinary, even unique aspect of the award-winning CouponBag are the individual coupon strips that can be printed individually by the participants in a cross-marketing campaign. An ingenious technique enables customers to pull out and detach the coupons in order to redeem them at the relevant company. The bag motif remains in its full splendour and thus continues to act as a brand ambassador beyond the duration of the campaign.

Riedle CouponBag
Riedle CouponBag

Excellent degree of innovation

But the culture of innovation is also an indispensable factor in the company. Riedle is constantly „reinventing“ the paper carrier bag with new creations and technology that is unique in the industry. For the development of the CouponBag, Riedle received the Promotional Gift Award 2016 „Communicative advertising medium“ in Germany and the PromoFritz „Innovation“ in Switzerland. It is particularly suitable for city and town marketing organisations, trade fair organisers, associations and trade and business associations.

„This opportunity to personalise Cross-marketing campaigns The realisation of a new marketing strategy with a wide variety of partners offers maximum opportunities to strengthen the brand image, offer additional benefits, reach new target groups, increase sales and use marketing costs efficiently in a way that has never been possible before,“ says Riedle from its many years of market experience. Impeccably styled and yet environmentally friendly, the CouponBag also fulfils all the requirements that the Sustainability concept from RIEDLE. Of course, the team of experts is also prepared to deal with enquiries for a wide range of requirements and special requests.

Volker Riedle
Volker Riedle

„We have been focussing on our core competence for 20 years now, which means we can definitely offer the best quality currently available on the market.“

Fair partnership

The fact that Riedle consistently Short delivery routes and therefore fast delivery times, has its origins in another company principle. For him, production from distant and Far Eastern countries is absolutely not an option. Riedle is convinced that long delivery routes are completely unacceptable, both ecologically and economically, in a constantly changing economy.

However, Riedle would not be Riedle if it were to focus exclusively on its ecological and social responsibility in the production of paper carrier bags. So the entrepreneur did not hesitate to join the EPPA (European Promotional Products Association). The associated code of conduct includes fair trade, safe and healthy workplaces and the responsible use of the environment. Environment.

For Riedle, however, this is not just an effective advertising measure, but an overall concept integrated into the corporate philosophy. This is why the company also produces its paper carrier bags in climate-neutral production and has also successfully completed the FSC certification process.

About the fascination of the paper carrier bag

Volker Riedle in conversation with packaging journal:

pj: Mr Riedle, for you, the paper bag as a communicative advertising medium is always an incentive to free it from its simple function as a means of transport and to create a marketing instrument with many possible uses. What fascinates you about a paper carrier bag?

Volker Riedle: It is quite charming that the paper carrier bag can do something that other advertising media absolutely lack: the incomparable Combination from the Utility value of a means of transport or packaging and the downright strikingAdvertising space. By skilfully using both properties, we get the end consumer to voluntarily walk as a brand ambassador, almost like on a catwalk. Their developments are diverse: whether in the shape and form of the company logo or a product, as an „ice“ version in an opaque finish, as a classy „power pack“ in a brown natural look or in the form of the award-winning CouponBag.

pj: Which creation are you particularly proud of?

Volker Riedle: I developed the moulded bag in 1998. It was an absolute novelty on the market at the time and today many others are simply copying it. Currently it's the CouponBag, which is another absolute industry first. It has already won two prizes and awards within twelve weeks. But I'm even prouder when our customers like the ideas so much that they stay with us as long-term partners.

pj: Brand ambassador, multiplier and mobile advertising effect are the most important characteristics that you inextricably associate with the paper bag. What trends do you see for further developments?

Volker RiedleWe recognise that the paper carrier bag is increasingly being used as a highly refined image carrier and brand ambassador with a maximum degree of individualisation. This is achieved through visual and tactile refinements that constantly impress consumers and create an emotional bond with the brand.