Embossing ensures sales-boosting packaging

The embossing finishing technique is primarily used for packaging for high-quality consumer goods, confectionery and cosmetics packaging. Many different factors need to be taken into account when embossing cardboard packaging. Their selection and combination depends primarily on the material, the packaging layout and the visual requirements to the packaging.

„In recent years, we have observed a trend towards increasingly complex packaging designs requested by our customers. As a die-cutting tool manufacturer, we are naturally following this trend. We have numerous embossing solutions for our customers for sales-boosting packaging at the POS.“

Bernhard Reisser, Industry Manager Folding Carton at Marbach

Display

In addition to the two embossing types of raised and deep embossing, a distinction is made between 2D and 3D embossing. With raised embossing, the cardboard surface is raised, with deep embossing it is recessed. 2D embossing is embossing on an embossing plane. Its edges appear angular, it can be used for many embossed images. Its sharply defined edges make it ideal for embossing small texts and details.

The 3D embossing, on the other hand, is implemented in several stages, so that characterised on several levels is created. This makes it appear more three-dimensional and its edges appear rounder than those of 2D embossing. For this reason, it is less suitable for small texts and details, but is mainly used for larger embossed areas.

The design as 3D embossing optimally supports the effect of the printed image. It ensures unique embossing results and is mainly used for high-quality luxury goods.