The trade magazine for the packaging industry
The trade magazine for the packaging industry
The Coca-Cola Company has announced its intention to significantly increase the use of reusable packaging. By 2030, the company aims to sell at least 25 per cent of all drinks in its brand portfolio worldwide in reusable glass or plastic bottles or in refillable containers.
In 2020, Coca-Cola has sells around 16 per cent of its total product volume in conventional reusable packaging. Returnable glass bottles and refillable PET bottles currently account for more than half of product sales in more than 20 markets and more than 25 per cent of sales in a further 20 markets.
According to the company, the use of reusable packaging is currently increasing in several markets, with each market using different methods to achieve its 2030 target. In Germany, where consumer interest in deposit return schemes has increased in recent years, in 2020, the reusable options exceeded the disposable options.
In parts of Latin America, reusable bottles also accounted for around 27 per cent in 2020, with reusable options outperforming single-use bottles in some countries here too, according to The Coca-Cola Company.
For example, the expansion of the „Universal Bottle“ introduced in Brazil in 2018, which is now also used in Argentina, Chile, Colombia, Mexico, Guatemala and Panama, increased efficiency in collection, cleaning and filling. Several carbonated and non-carbonated brands are in one and the same reusable bottle with a single colour, shape and size.
Tried and tested in France Coca-Cola together with Carrefour, the Loop deposit system from the recycling company Terracycle. Consumers can have a variety of products, including Coca-Cola beverages, delivered to their homes and the packaging is collected, cleaned, refilled and reused or recycled.
In the USA, Coca Cola launched in selected cities a pilot project together with Burger King and TerraCycle to reduce single-use packaging waste by offering reusable food containers and drinks cups.
According to Coca-Cola, sustainability efforts have paved the way for the global reusable packaging target announced today, which requires considerable investment, especially in markets with limited reusable infrastructure.
Source: The Coca-Cola Company
At the Fairground Festival in Hanover, „Throw'n'Go“, a reusable deposit system from Tomra Reuse, was used for the first time, which fully digitises the purchase and return of drinks cups.
The proceedings concerned price adjustments since 2022 that affected several market participants, including Verallia Italia.
A network of more than 1,000 take-back centres is to be established by the time the system is launched.
At Austro Vin Tulln, Bluhm Systeme will be presenting its labelling technology specifically for the requirements of the wine and beverage industry.
As part of the co-operation, Saxco will be the official distributor of Revino's reusable wine bottles.
Kingsland Drinks is responsible for bottling the Vinca wines in cans as part of the collaboration.