Bitburger launches limited edition World Cup collector's cans
In addition to the special edition of the Premium Pilsner, other products will also appear in the themed packaging design.
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The Hamburg-based start-up Natural Doze produces a range of food supplements designed to support a vegan diet. The design also comes from the Hanseatic city and is intended to reflect the sustainability of the brand. The agency Studio Oeding was responsible for this.
The vegan soft drops from Natural Doze are designed to support a healthy lifestyle by providing a daily dose of vitamins, minerals and nutrients. The lifestyle brand currently offers six different vitamin drops as a vegan alternative to conventional tablets and capsules. The themes of sustainability, naturalness and vitality were the key drivers behind the development of the identity and design of the supplements brand. The colour of the individual products is inspired by the respective fruit that provides the flavour.
Labels made from hemp, cans made from recycled material
The lifestyle product should also be an experience in terms of packaging and complete the brand concept with the sustainable orientation of the packaging design. The labels are made from cane sugar fibres, hemp and linen, the can is made from recycled PET (RPET) and the carton is made from FSC-certified recycled paper. For smaller order quantities, the carton is also the shipping carton, which is not glued but only inserted. The result is a packaging design concept that address the target group in a positively optimistic way and enable current sustainability and recycling standards in the selection of materials shall.
The Hamburg agency Studio Oeding provided comprehensive support for Natural Doze. In addition to the corporate design, logo design and packaging design, the Hanseatic company also realised the communication, campaigning, shooting and interface design of the shop as well as the social media support.
Katrin Oeding, Managing Director of Studio Oeding GmbH, on the design concept: "Our task was to give a new supplements brand an identity and to combine this with a sustainable product concept. The positive lifestyle is conveyed with a colour concept and optimistic charisma in all design disciplines. In this way, the young brand is creating the necessary attention in the established supplement market."
Leon Ellerbrock, Co-Founder and Managing Director of Natural Doze GmbH, on working with Katrin Oeding: "We made a conscious decision to work with Katrin and her team because Combining sustainability with innovative design is a challenging task. Our challenge was to combine a brand far removed from the charm of health food shops and pharmacy shelves with a lifestyle and a lot of joie de vivre. Katrin has experience in both disciplines, which is an asset for us."
Source: Studio Oeding
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