Flower packaging with a second use

Graduates of the Viennese „Graphische“ developed packaging for cut flowers as their final project and were honoured.

At Vienna's „Graphische“, a vocational secondary school, young people can complete a vocational training programme in a media profession in addition to their A-levels. Two graduates from the print and media technology department developed packaging for cut flowers as their final project and have now been honoured for their diploma project.

The Höhere Graphische Bundes-Lehr- und Versuchsanstalt in Vienna, or „the graphic“, is the only one of its kind in Austria in which pupils Complete your A-levels and at the same time train in graphic and communication design, photography and audiovisual media, multimedia or print and media technology become. The programme concludes with a project that is carried out with partners from industry. In the case of Annelie Leonhart and Christina Wu's Innovase diploma project Fleurop Interflora Austria on board.

Picture of a cardboard flower vase
The high-budget version has a bayonet catch. (Image: Franziska Rauscher)

„For our thesis, we developed packaging in which cut flowers can be transported well protected, but which is not simply disposed of afterwards, but has a second use. Our idea was therefore to use the packaging as a vase. To do this, the inside is lined with a water-impermeable cover made of stone paper.“

Annelie Leonhart

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The waterproof The interior can be easily separated from the cardboard packaging before disposal. be recycled. However, before the packaging ends up in the waste paper, it can still be used as a storage container for a while.

„We have developed two versions of Innovase: a commercial version that can simply be clipped together and a high-budget version that is a little more elaborate and has a bayonet catch. It is intended for festive occasions such as weddings or birthdays. The main focus of commercial packaging should be on everyday use and focusses more on sustainability. For the high-budget version, we prioritised visual impact and aesthetics.“

Christina Wu

Picture of two young women standing behind a table with cardboard vases.
Christina Wu (left) and Annelie Leonhart (right). (Picture: Franziska Rauscher)

Both versions are characterised by their Hexagonal honeycomb structure can be easily stacked for transport. „Above all, we wanted to develop packaging that can be unfolded quickly and easily and that is also stable and durable.“ Both versions do not require any glue and are simply clipped together.

The project has a good chance of being realised by Fleurop Interflora Austria. The company was not only a sponsor, but also a client for Innovase. „At our school, it is customary for each diploma group to look for a client for their project as well as other sponsors. And our project supervisor Walter Rauscher was a great help to us in realising the project and a great support.“ The Austrian Print and Media Association (VDM) has now honoured the Innovase project as the best diploma project with a golden Gutenberg and a prize.

http://www.graphische.net

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