A survey of 2,000 Europeans shows that awareness of sustainability in packaging is high, even in times of rising living costs. The survey revealed that 77 per cent of respondents would like to buy products in recyclable packaging.
More and more German and European consumers are realising the importance of sustainability and environmental protection. This realisation is increasingly reflected in their purchasing behaviour, as revealed by a survey conducted by FocalData and commissioned by Eviosys. The recently published study of 2000 Europeans in the UK, France, Germany and Spain confirms that despite the rising cost of living, the majority of consumers still consider paying more for sustainably packaged products.
The survey also shows that the Respondents in Germany underestimate recycling rates for packaging materials such as metalFor example, 80 to 100 per cent of metal packaging is recycled, but only 18 per cent estimate this value correctly. At the same time Germany 77 per cent of respondents would prefer to buy products in 100 per cent recyclable packaging and complain (72 per cent) that companies do too little to combat plastic pollution.
Due to the extent of inflation, consumers are already changing their behaviour, although they do not want to compromise on sustainability and, as the study shows, the majority are interested in topics such as environmental protection (75 percent) or the type of product packaging (71 percent). Just under a third of those surveyed plan to buy smaller gifts (33 per cent) and celebrate a more modest Christmas (31 per cent).
In view of the geopolitical situation, 63 per cent of Germans consider the rising cost of living to be their biggest current concern, followed by the war in Ukraine and climate change (both 31 per cent). In Consumers throughout Europe view 100 per cent recyclable metal packaging positively.
The majority of German consumers are interested in topics such as environmental protection (75 per cent) and the type of product packaging (71 per cent). A A quarter of all German consumers buy products in metal packaging once a week and two thirds of Germans consider metal packaging to be a sustainable alternative to plastic packaging.
The amount of plastic packaging in German supermarkets is causing great displeasure among consumers: 74 per cent of respondents say they are frustrated or angry about the amount of plastic in supermarkets. to be sustainable. At the same time, just over half (57 per cent) are prepared to pay more for sustainably packaged products. However, 67 per cent criticise the lack of transparency on the part of companies when dealing with sustainable packaging.
In a Europe-wide comparison, fewer German companies consider the switch to metal packaging to be a climate protection measure, even though metal packaging is 100 per cent recyclable. Only 42 per cent of respondents think that metal packaging is better for the environment, which emphasises the need for education and transparency in these times. In Europe, 80 per cent of metal packaging is recycled (Metal Packaging Europe).
„Sustainability is at the heart of Eviosys” business, with a product portfolio consisting of 100 per cent recyclable metal materials. With a focus on developing sustainable packaging, we create solutions for customers that help them achieve their sustainability goals while protecting the planet and its inhabitants."
Francois Querrinoux, Chief Operation Officer (COO) of Eviosys
In response to consumer trends and needs, Eviosys has consistently developed innovations to reduce environmental impact as well as packaging costs, as manufacturers are already feeling the pressure of rising material costs.
„This survey clearly shows how important it is for companies to invest in sustainability. We have transformed our business to lead by example and work in partnership with our customers. Consumers are clearly concerned about rising prices, but are not giving up on their stance on plastic pollution, climate change and the environment. Tinned food could be an answer to many pressing issues. In our first year under the Eviosys name, we focused on the further development of metal packaging - from lightweight construction to design and accessibility. The transformation we have undergone in our first year has made us a leading partner in accelerating a sustainable packaging revolution. The path to net zero is a journey of collaboration between businesses, consumers and governments worldwide, so we are committed to further advancing our sustainability efforts with the dedication of every employee at Eviosys, but also through collaboration with customers and suppliers.“
Olivier Aubry, Vice President of Sales and Marketing at Eviosys
Source: Eviosys
