
Mondi has collaborated with Fresh!Packing to design an innovative cooler bag in which consumers can transport chilled or frozen goods home well protected.
The outer layer of the Fresh!Bag is made entirely of Mondi's durable kraft paper, which replaces the traditionally used non-recyclable packaging made of multi-materials and at the same time improved cooling protection by up to 2.5 times.
The solution is certified as fully recyclable in Europe's existing paper waste streams. The cooling element of the bag is made of cellulose, which is enclosed in Mondi's kraft paper. The kraft paper has a high stretchability, which allows easy sewing of the different layers to create a strong bag structure. The bag has a high tear resistance and can carry large weights and sizes. Additional safety and convenience for the consumer is provided by the handle of the Fresh! bag, which is easy to close and forms an open closure.

The bags are durable and can be reused several times by the consumer. Mondi's kraft paper offers retailers a good printability for branding and messaging. Fresh!Bag recently won the German Packaging Award 2022 in the „Functionality & Convenience“ category. Now Fresh!Packing is aiming for a Europe-wide market launch of the bag to.
„Fresh!Bag offers retailers a really exciting opportunity. The solution responds to consumer demand for more sustainable packaging while offering convenience and shelf life for frozen and chilled goods. Sometimes we have to ask different questions to come up with new solutions - and by working closely with Fresh!Packing, we were able to create this innovative addition for the retail sector.“
Alexander Baars, International Sales Manager Speciality Kraft Paper at Mondi
Kevin Hendzlik, General Manager & Fresh!Bag Product Manager at Fresh!Packing, adds: „Mondi trusted our idea and brought in additional expertise. During the development of Fresh!Bag, the team was able to easily identify the right opportunities and advise us throughout the process. This helped us to achieve our sustainability goals, namely Avoid plastic waste and use materials that contribute to a circular economy."
SourceMondi
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