Flexible packaging can be used to safely package a wide variety of products. The materials used are just as versatile as the contents, says Guido Aufdemkamp, Executive Director Flexible Packaging Europe.
Guido Aufdemkamp spoke to us at interpack 2023 about developments in the industry - especially when it comes to sustainability. He emphasises two points in particular: packaging protects and consumes and packaging will always be packaged.
Episode 11: „Every packaging is customised "
Flexible Packaging Europe was represented at interpack by many member companies, who engaged in personal dialogue with visitors and provided information about the latest innovations in the field of packaging centres and machines. Consumers often come into contact with flexible packaging on a daily basis and companies have continued to optimise their solutions in recent years.
It is an evolutionary process that has accelerated in recent years. When you pack a new foodstuff in flexible packaging, there is probably a bit too much at first, but then it gradually develops into even thinner, even less material. This has been accelerated again in recent years.
End consumers also have a special role to play when it comes to the circular economy and recycling. However, today they are confronted with a multitude of seals and information on the packaging, which can lead to confusion. Waste separation and disposal should be taken into account in packaging design from the outset so that everything runs smoothly in private households.
The end consumer doesn't actually need to know or do that much. The only thing the consumer should do is dispose of it sensibly at the end. A colleague said, ‚If you design packaging in such a way that the consumer can't help but use it sustainably, empty it and then almost automatically throw it in the yellow bag or bin, then you've achieved a miracle and it works.
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