Rea will be showcasing various solutions for printing packaging with customised print content at drupa. The solutions are aimed in particular at print shops, contract packers and manufacturers who want to continue using static systems and print serialised content.
Flexibility is essential in today's world of goods. Print runs are decreasing, large orders are called off in batches as required. At the same time, the Demand for individualised and personalised print products. This is where static gravure, flexo and offset printing systems reach their limits. As an alternative to purchasing expensive digital printing machines, Rea's labelling solutions can be used to supplement static printing with serialised content immediately or in a downstream step.
The new Rea Jet UP inkjet printer, which has been designed precisely for these applications. Rea Electronics on the drupa 2024. UP stands for Universal Print, as the multi-talent enables the non-contact printing on a wide variety of surfaces, such as paper, cardboard, coated and finished surfaces - at three times the speed of other systems. Its fast-drying inks, patented by Rea, have been developed for the High-resolution direct printing on smooth surfaces and range from oil and light solvent-based to UV-curing for demanding surfaces.
This makes the Rea Jet UP the ideal partner for the Individualisation of neutral packaging in late-stage customisation. For example, when it - installed on the sealing machine for the colour-printed carton - applies individual content about a specific type or the target country of the product at certain points. The Customisation Suite software for the customised development of print content will be on display at the Rea stand: Its Rea Jet Promotion module enables the Labelling of database-supported promotion codes or gaming codes; The Rea Jet Numbering module was developed for demanding numbering tasks and enables individual counter printing over several panels.
Self-adhesive labels for the pharmaceutical and luxury goods industries are increasingly being provided with reverse side numbering in order to monitor their use and control their stock. At drupa, Rea will be showcasing the Co-operation between two systems from Rea Jet: the new Rea Jet UP uses quick-drying ink to apply label content to the front of the roll goods, while the Rea Jet HR 2.0 marks the reverse of the respective label with consecutive numbering. The best example of this is that users do not have to switch between different Rea Jet systems, as they are all operated using the Rea Jet Titan software. The Rea Jet Universal Controller or the Rea Jet Touch Controller with touch display are available for this purpose.
Not only the printing systems in the Rea Jet product line, but also the print-dispense systems from Rea Label offer Individual solutions for labelling tasks. Take the Rea Label Color Jet 2 colour label printer for industrial use in production, logistics and automation: in high-quality 1:1 full-colour printing, it produces individual labels or series of small and medium quantities in the highest resolution of up to 1,200 dpi and with a print width of up to 21 centimetres. This makes it a cost-effective and practical Alternative to external print shops.
Finally, the Rea Verifier inspection systems provide mobile or inline support in optimising the print quality of 1D and 2D codes and provide Certainty of legibility and compliance with legal quality requirements. On show at drupa: the Rea VeriMax for inline inspection and the Rea VeriCube for stationary code inspection.
Source: Rea
Rea at drupa: Hall 3, Stand D60
