Coloured can lid attracts attention

The British beverage packaging company Ardagh Metal Packaging has recently started offering the option of customising the top of beverage cans in colour. With the „Highend“ series, drinks suppliers can make their products stand out more clearly in the supermarket.

The British beverage packaging company Ardagh Metal Packaging has recently started offering the option of customising the top of beverage cans in colour. With the „Highend“ series, drinks suppliers can make their products stand out more clearly in the supermarket.

The high-end series enables a Decoration in CMYK colours on the entire tray surface. The colour selection can be matched to a specific colour branding. The high-end series can be Customised even in small print runs and can therefore be adapted to the changing needs of brands.

The coloured lid can make the product stand out in the supermarket. (Image: Ardagh)

For the enhancement of main packaging and the strengthening of the brand, Highend colour offers a Full-surface printing in solid or transparent colour on. The flap can either be left in its original colour or also customised.

Dirk Schwung, Sales Director at Ardagh Metal Packaging - Europe, says: „High-end is an extraordinarily exciting addition to our range of value-enhancing, innovative finishes. It is a cost-efficient and highly targeted printing process, which offers our customers enormous creative potential. Our expert graphics teams are on hand to provide our customers with advice and support when it comes to using high-end to enhance their brands with the greatest possible impact.“

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Source: Ardagh Group 

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