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In July, the all-in-1 pods from Ariel and Lenor are given a new look. The packaging has been changed to recyclable cardboard packaging, which should reduce up to 900 tonnes of plastic per year in Germany, Austria and Switzerland. The design of the packaging is also inclusive.
Ariel and Lenor All-in-1 pods have been offering sustainable laundry care with easy handling for years. From July, the pods of both brands will be available in a new cardboard packaging on the market that is fully recyclable is. Adults can open the Ecoclic box intuitively thanks to its ergonomic design, while it remains securely closed for children.
The new packaging is made of cardboard, contains at least 70 percent recycled fibres, is FSC-certified and completely recyclable. It contains a maximum of 5 per cent plastic to protect the pods. The packaging can simply be disposed of in the waste paper. With Ariel and Lenor, this saves up to 900 tonnes of plastic per year in Germany, Austria and Switzerland compared to the previous plastic packaging of Ariel and Lenor Pods (based on actual sales volume from July 2020 to June 2021).
Packaging with inclusive design
The Ecoclic Box is designed to be inclusive. It was developed over a period of four years. developed for people with different needs, also for those with limited grip strength or impaired vision. More than 2,500 consumers from all over Europe have intensively tested the handling of the new packaging in numerous tests.
The packaging is designed in such a way that it Easy to open for adults The lock is easy to open - even if they have limited motor skills, for example - and at the same time remains closed for children's hands. In addition, the closure makes a clearly perceptible CLICK sound as soon as the box is securely closed.
The new packaging has tactile markers on the upper side - a tactile marker - in the shape of a washing machine. This aid was developed so that people with impaired vision can quickly and easily recognise that they are holding a detergent in their hands.
After all, the NaviLens technology on the packaging for the most important product information accessible to people with impaired vision. Installed as an app on the smartphone, NaviLens scans a code on the packaging and provides important information about packaging and ingredients via audio file or as text in large print to the user. The NaviLens code can also be scanned from a great distance - the system can cover around twelve times the distance compared to scanning QR or barcodes.
Source: Procter & Gamble
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