The packaging agency Win Creating Images is responsible for the new imaginative design of the Warsteiner beer liqueur.
The brief from the client Warsteiner was to create bold, completely different packaging and take a completely free approach to the design concept. The Win agency loves precisely these briefings and was able to clarify the design task through storytelling on the label: As a kind of Holy Grail, the hops are at the top centre of the design and radiate in all directions. The machine presses the essence out of the hops and the resulting liqueur - traditionally drunk with a topping of cream - is depicted with the classic Warsteiner tulip.
„We are always delighted when customers dare to take this step with us,“ says Luc Bütz, Managing Director of Win Creating Images.
